Summer has finally arrived and another day on the movies comes. But things have changed drastically. Summer is not longer the blockbuster season and in hope of trying to keep the money coming, studios have lined up a selection of pretty lame options that seem to just try to appeal masses and cash the money. Things have turned desperate in the film industry where studios seemed to have no fresh ideas and when a few ones shine out of the big franchises, people seemed to have no interest if there's not enough buzz around the project. Also big starts have no impact anymore. No one cares if a major Hollywood star is in the cast of a movie if the project seems unappealing for the audience interest. And if we add the fact that television is enjoying the glow of a new golden era, keeping people attached to their phones or tv to catch up a show when there are so many out there and so accessible, that just the idea of getting out to the theaters feels not right. Just two decades ago, tv was pure entertainment full of sit comes and campy shows that felt more like guilty pleasures. But that was actually the idea. The fact of turning on the tv expecting to just chill and relax and when looking for something more meaningful and exciting, that's when you go to the movies. But not anymore.
Quality in tv has reached a high bar and we have a lot of options that visually bring any cinematography experience to the small screen. And following a show through different seasons feels like when waiting for the next entry of a film franchise just without a long waiting and getting more of it for less. So far are now those days when tv was trying to imitate the big screen, turning the table being now the big screen trying to translate some of the most popular shows to the big screen experience forgetting that there is a reason why both formats are still different from each other as most of these offers fail in translation missing what they made it so popular in the first place. Most recent case is "Baywatch" (2017), based on the popular show that run for 10 seasons of slow motion running on the beach scenes to a different level in times where girls in swimsuits where worth to watch as a kick ass option to modern feminism and when underdogs could save the day, but things have changed and as treasured that show is in our hearts, those days are far and trying to bring it back to the millennials era is just not fitting right. Reason why the movie takes the path of a raunchy comedy turning it's core and concept just as an excuse to make a parody of itself when originally was already a sort of the same, so how can you make fun of a joke? The result, a bomb that had audiences away from the theaters over it's opening weekend and critics hating it as much to spread the word to every place on earth.
And seems like Hollywood is forgetting past lessons or try to deny their lack of opportunities as they keep bringing this kind of projects and sell them as a potential new franchise when have been failing for long time now. Now the question is: why studios haven't figured out what networks are doing to deliver quality shows and bring audiences to their multiple options and generate big buzz and major events for a tv show/series rather than a motion picture event? Some new turns had proved to be successful in the big screen, like the new take on the Alien franchise, that serving as a prequel brought old audiences interested in this world and build a new one with an interesting take over human kind origins just to a point where everybody where expecting a new entry to continue that path, and under the vision of it's creator, the talented director Ridley Scott, we also got "Alien:Convenant" (2017), continuing where the last entry ended, now with a new crew and ship, one that is looking for a new planet to move and start again before falling in hands of an android with an ego and curiosity of a god willing to explore more about nature and origins further than humanity, just to bring back an iconic creature that was missing last time. But what worked before, the suspense, the hidden clues and secrets that linked it to the original franchise, this time are gone, we see more than what we want, the suspense is translate to action sequences and not one but multiple aliens on screen. Add to that the fact that all information about how this creature was conceived makes it less intriguing as kills any sign of imagination and curiosity to know what if.
This idea of trying to keep exploring popular ideas is just not what audiences want when there are so many already out there. And again, after a great opening, this new entry fell drastically in it's second weekend even if most of the critics are raving about it, audiences are just spreading the word about skipping it since on the contrary to the previous one, this one feels predictable and less scary and suspenseful. Where are the new ideas? Where are those times when people used to go to the movies and leave the theater feeling like they just witness something magical, scary, excited, and makes you want to come back and re watch over and over again. Is it us that we lose our capability of being amazed feeling like we've seen everything already? How can that be possibly in a format where you can create as many worlds as your imagination let you? Cinematography is an art and a language that has multiple sides to explore and let you create and re invent if you know how to use it, why are they still trying to be a crowd pleaser instead of a story teller? But at least we can't blame them for trying. After trying to make adaptations of tv shows, old movies, Broadway musicals, now they turned their heads to a new golden mine: Novels. Specially now that franchises are coming from popular novels and series of books, attracting young audiences to read more and encourage grown ups to get a read at least once per year.
The new effort to create a new major event based on a novel, appealing to a demographic group and crate a bigger fan base is "Everything, Everything" (2017), a new YA novel, which as we know can go two ways, or is a dystopian world or star crossed lovers, and this time is the latter, a romantic tale of an ill teenage girl that happens to suffer from a disease that keeps her trapped in her house unable to have enough defenses for virus and bacteria outside in her immune system, meaning she'll die. But she's managing her life until a new guy moves next door, and as he feels also like an outcast, the two connect texting each other from window to window and sharing all kind of stuff that makes anyone fall for someone. The movie falls in all the cliches from the genre but it's the young cast full of fresh faces, that keeps the story going making us forget all the wrongs along the way. What deserves to mention is that actually the story has some twists that takes the story to different ways making it feels like a fresh air in a polluted city, and the way the story centers on how two different people connect in more intimate ways in the lack of physical contact makes you realize what love and get to know someone really means far from idealism's and how as we grew up, he lose that capacity of feeling and get excited to be with someone like when we were young and started to explore love and all it's emotions. Sadly this is not enough to stand out the current tendency of YA novels and again we can't but wonder where are the fresh ideas, the romance that will excite u, make us cry and believe in love again. Seems like we are doomed to wait for a miracle that will turn the industry in other directions and go back to the old days when summer meant entertainment and novelty that carried crowds to the theaters. Due are those days as they are the one for shows like Baywatch, Aliens trapped in a spaceship treating human kind or romance that will bring sparks from the screen to real life. HELP!
And seems like Hollywood is forgetting past lessons or try to deny their lack of opportunities as they keep bringing this kind of projects and sell them as a potential new franchise when have been failing for long time now. Now the question is: why studios haven't figured out what networks are doing to deliver quality shows and bring audiences to their multiple options and generate big buzz and major events for a tv show/series rather than a motion picture event? Some new turns had proved to be successful in the big screen, like the new take on the Alien franchise, that serving as a prequel brought old audiences interested in this world and build a new one with an interesting take over human kind origins just to a point where everybody where expecting a new entry to continue that path, and under the vision of it's creator, the talented director Ridley Scott, we also got "Alien:Convenant" (2017), continuing where the last entry ended, now with a new crew and ship, one that is looking for a new planet to move and start again before falling in hands of an android with an ego and curiosity of a god willing to explore more about nature and origins further than humanity, just to bring back an iconic creature that was missing last time. But what worked before, the suspense, the hidden clues and secrets that linked it to the original franchise, this time are gone, we see more than what we want, the suspense is translate to action sequences and not one but multiple aliens on screen. Add to that the fact that all information about how this creature was conceived makes it less intriguing as kills any sign of imagination and curiosity to know what if.
This idea of trying to keep exploring popular ideas is just not what audiences want when there are so many already out there. And again, after a great opening, this new entry fell drastically in it's second weekend even if most of the critics are raving about it, audiences are just spreading the word about skipping it since on the contrary to the previous one, this one feels predictable and less scary and suspenseful. Where are the new ideas? Where are those times when people used to go to the movies and leave the theater feeling like they just witness something magical, scary, excited, and makes you want to come back and re watch over and over again. Is it us that we lose our capability of being amazed feeling like we've seen everything already? How can that be possibly in a format where you can create as many worlds as your imagination let you? Cinematography is an art and a language that has multiple sides to explore and let you create and re invent if you know how to use it, why are they still trying to be a crowd pleaser instead of a story teller? But at least we can't blame them for trying. After trying to make adaptations of tv shows, old movies, Broadway musicals, now they turned their heads to a new golden mine: Novels. Specially now that franchises are coming from popular novels and series of books, attracting young audiences to read more and encourage grown ups to get a read at least once per year.
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